Our Editorial Mission
Local SEO is plagued by theory. We publish operational reality. We built GeoGrid Ranker to turn local search data into actionable revenue. Our editorial mission reflects that exact standard. We document the friction of ranking in the map pack. We expose the blind spots in proximity signals. We show you what actually works.
Most local search blogs just rewrite Google’s official documentation. We test those guidelines against live client campaigns. We track review velocity, category dilution, and citation indexation. If the data contradicts Google’s public statements, we publish the data.
No fluff. No recycled guidelines. Just raw, tested data.
How We Choose Topics
We do not guess what you need to know. We pull topics directly from the trenches. We look at API update documentation, review velocity drops across our client portfolios, and the specific questions practitioners ask us. We actively hunt for the gaps in existing local search coverage.
When we see fifty agencies struggling with the same GBP suspension loop, we assign a writer to document the exact recovery sequence. If a new map tactic surfaces, we test it across a 9×9 grid before we write a single word about it. We ignore the noise. We focus on the signal.
We publish what moves the needle for a local business.
Research and Fact-Checking Standards
Every claim on this site faces strict scrutiny. We do not publish theoretical ranking advice. When we review a geogrid rank tracker or a citation building service, we buy it. We run our own campaigns. We measure the NAP consistency impact ourselves.
Our team verifies every technical claim against live Google Business Profile environments. If an author claims a specific Q&A optimization captures featured snippets, they must provide the exact search query, the location data, and the screenshot of the result. We require raw export files for any case study claiming a ranking increase.
We reject guest posts that lack this granularity.
We read it. We test it. We publish it.
Corrections Policy
Google updates its local algorithm constantly. Sometimes we get it wrong. When we do, we fix it fast.
If you spot an error in our GBP optimization guides or tool reviews, email our editorial desk at [email protected]. We investigate every claim within 48 hours. When we make a factual correction, we log it at the bottom of the affected page.
- We state what was wrong.
- We state what we changed.
- We date the revision.
We do not silently edit our mistakes to look infallible. Accountability builds trust.
Affiliate and Commercial Relationships
Running high-resolution geogrid scans costs money. We fund this site through software subscriptions, agency services, and select affiliate partnerships. If you click a link to a local SEO tool and buy it, we earn a commission.
That financial reality never dictates our coverage. We routinely highlight the flaws in tools that pay us. We recommend free methods when they outperform paid software. Our loyalty belongs to the data.
If a tool breaks your proximity tracking, we will tell you.
Editorial Independence
Nobody outside our core editorial team dictates our publishing schedule. We do not accept paid reviews. We do not sell links. Software vendors cannot buy a higher rating on GeoGrid Ranker.
If a tool’s API keeps timing out during a 13×13 grid scan, we publish that failure. Vendors frequently offer us premium accounts in exchange for favorable coverage. We decline them all.
Our independence is our only real asset.
Content Updates
Local search decays rapidly. A GBP tactic that crushed it six months ago will get your listing suspended today. We audit our core guides quarterly. We check every software review against the current version of the tool. We update screenshots when Google changes the map pack layout.
When a major core update hits, we triage our top fifty pages within a week. Every article displays a “Last Updated” date. If a piece of content drops out of alignment with current algorithm realities, we rewrite it or delete it.
Freshness matters. Accuracy matters more.